As the economy slowly picks up, you might be wondering how to bottle some of that summer business, nurture it through the slower months and really reap the benefits through the holiday season? By creating a text marketing incentive programs you can start to build a customer database when you are busy, communicate with those customers during the slow times to encourage more sales and then give those loyal mobile customers incentive to act and spread the word through the holidays.
Although loyalty programs have been around for years (frequent flier miles, hotel rewards), smart businesses are now starting to utilize the same methodology with new technology of SMS. A keyword is created, consumers are asked to text that word into a shortcode phone number in order to become a loyalty member or VIP and then those customers receive an automated reply from that business. So from the start the program is permission based…you will only collect numbers of those people who want to hear from you and have actively agreed to participate in your program. With a permission-based program, any messages the business sends thereafter are more likely read. With texting, the business can directly communicate an offer, a reward, a discount, a VIP service etc. so that the customers may take advantage of these offers on the go. Communicating with your customer while they are out shopping is more likely to elicit a positive response to visit your store or establishment and make a purchase.
Do you know how to motivate your workers?
A happy employee is one who is highly motivated. So it makes sense that a well-motivated employee will be a productive worker!
Most employees today are not solely motivated by money. While it is still important to them where their next pay packet is coming from, it is not the only factor keeping them in their jobs. Employers are starting to realize that money is not the only thing that will keep their employees happy and productive.
Employees who stay long-term with a company and continue to do their best work are those that are well looked after. Wouldn’t you prefer to stay with someone who appreciates your hard work and rewards you for it?
A happy employee is a great asset to any company because they will be even more productive. This means that your overall company performance will increase!
Loyalty Rewards & Acquisition Program Strategies 